Email

Whether you are interested in creating auto-responders or sending a monthly newsletter I can layout and design a email to reach your target audience. I create custom html emails that are not only responsive for mobile, but are also attractive in older versions of Outlook. Capture viewers with relevant photos and copy, send potential customers right to your site with the click of a link and view reader statistics. I utilize UTM codes to track which links are most effective and to quantify the effects of email marketing on lead generation and customer retention. I currently have experience with Constant Contact, MailChimp and GetResponse.

Below is an example of the Lung Institute’s December 2015 email to general subscribers. This email had a click rate of 12.8%, when the list average is 6.2% and the industry average is 2.7%. This drastically higher click rate can be attributed to the clean design with a obvious call-to-action, as previous emails used a different template.

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