Lung Institute Home Page
The Lung Institute provides stem cell therapy treatments for those suffering from chronic lung diseases, such as COPD. Because unlike other stem cell clinics, the Lung Institute focuses solely on the lungs, LungInstitute.com has become an informational resource for those whose lives are affected by lung disease and it’s blog is highly followed. Previously, the home page featured a slider and a testimonial video, but in the goal of reducing the bounce rate and helping people navigate throughout the site more effectively changes were made to the home page after extensive research on the senior demographic.
After implementing these changes, pages per session increased 23.04%, the bounce rate decreased 9.30% and the exit rate decreased 22.48%.
*April 1 – 15, 2016 compared to the previous period in Google Analytics.